Willaim Rast Expansion

From Yahoo Press Release
Press Release Source: William Rast

William Rast Extends Its Lifestyle Collection
Thursday February 15, 1:18 pm ET
William Rast Fashion Label Extends Apparel Available to View at Project Las Vegas

LOS ANGELES, Feb. 15 /PRNewswire/ -- The William Rast collection of men and women's casual contemporary fashion wear extends its product offering. You can view the new collection at Project Las Vegas booth # 2506 Broadway.

The new collection for women will now include: outerwear, dresses, sexy silk tops and cashmere sweaters. The men's apparel will consist of outerwear, blazers, leathers and other collection pieces that merchandise with the already successful denim collection. Deriving inspiration from personal artistic taste, the collection fuses modern tailoring with an edgy, super sleek fit. Spreading his talents beyond the stage, Justin Timberlake and partner, Trace Ayala, are intimately involved in the creative direction of the collection from silhouettes to fabrics to wash development.

Trace Ayala, Co-Founder of William Rast said, "The William Rast denim has received amazing feedback that we have extended the line to include a range of pieces that can take a person from day to night."

Justin Timberlake comments, "To be affiliated with this clothing line means a lot to me. We are taking the William Rast label to the next level and will continue to deliver excellence."

ABOUT TRACE AYALA

Trace Ayala was born on November 26, 1980 in Memphis, Tennessee. His best friend and childhood confident is Justin Timberlake. Ayala had his sights set high and knew at a young age he wanted to conquer the fashion industry. With his keen eye for style, Ayala became a fashion leader in his field and was designing clothes for the group *Nsync. While serving as executive assistant to Justin Timberlake, he ventured into the creative side of the fashion world by sculpting an image that would soon become Timberlake's staple style. Ayala worked alongside Timberlake until 2004 when both decided to take their creative ventures into the fashion industry which soon became the foundation of the William Rast label.

ABOUT WILLIAM RAST

William Rast launched in November 2005 and sells to Bloomingdale's, Nordstrom's, Saks, Neiman Marcus along with prominent high-end boutiques such as Fred Segal and Atrium. The line plays with sassy city slick and southern sophistications, creating premium contemporary wear that creates its own image of "a little bit of Tennessee with a little bit of Hollywood." The collection is smart, featuring innovative designs and a precise attention to detail, the pieces have an updated vintage feel with bright touches of color and Hollywood infused trims.

For media inquires, please contact Marisa Ritts (mritts@popleslib.com) of People's Liberation/William Rast. Or visit us on the Web at www.williamrast.com